Want to get better results from your email marketing campaigns?

Check out these tips.

(Come back often for updates. We’re always updating this page!)

When should you send an email?

Check out this article on the Constant Contact blog:   When to Send

3 Signs that You Need to Scrub Your Email List‌

After all the time and effort you spend creating and growing a subscriber base, it can be disheartening to hear that you now have to clean your email list.

Ken Countess, managing director of The Countess Group, is a certified email marketing expert.  He says: “There’s a new wrinkle to successful email marketing – it includes the need to clean your list.”

You may not know that a “dirty” list hurts your marketing efforts.

By cleaning your list, you’ll be removing people who you thought would:

• want to buy from you
• become a part of your community, and
• share your business with others

…but they didn’t.

“Cleaning your list improves your sender reputation,” Countess continued. “This is something relatively new, and increasingly important.

Clean lists tell service providers like Gmail, Office365, and others, that you care about your list. The service providers then reward you by making sure your content shows up in an inbox rather than the spam or junk folder.

For more information about email marketing or anything else related to marketing your business, set up a 30-minute consultation with Ken Countess.

“I’ve seen too many people sweat and fret over their marketing,” Countess said. “In just 30 minutes, I’ll get you on the path to success.”

Go to http://bit.ly/consult99 or call 407-242-4200 to set up your consultation.

5 Email Marketing Strategies to Grow Your Business

Many people think that email marketing is a thing of the past.

They are 100% wrong!

In fact, email marketing, which has a 42:1 ROI, continues to be one of the best ways to reach your target audience and can be used in combination with other channels.

Use these 5 email marketing strategies to keep your customers engaged and buying from you:

• Strategy #1:  stay focused on who you are speaking to – don’t try to be all things to all people
• Strategy #2:  be creative with the content – try to provide an “a-ha” moment rather than offer the same content in each email
• Strategy #3:  use images and graphics throughout your emails – they engage readers
• Strategy #4:  personalize messages by adding customer data/information – personalization (like adding first name, business name, etc.) makes the reader feel as if the email was being written especially for them – even though the personalization is happening due to a process similar to “mail merge” technology
• Strategy #5:  be responsive when customers have questions – when a customer takes the time to ask a question in reply to an email, this is a “hot lead” and should be responded to as soon as possible

Ken Countess, managing director of The Countess Group’s marketing division, said: “Even though it has been around for over 20 years, email marketing continues to lead the way when it comes to marketing return on investment. As Constant Contact’s Top Partner/Trainer, I can help you get better results from your campaigns.”

“If you’re using another service, Constant Contact is worth a new look,” Countess continued.  “The platform has been completely refreshed and is better than ever,” Countess continued. “We’ll train you how to use it when you open up a free account at http://www.CompletelyFreeTrial.com or by calling us at 407-242-4200.”