For the question:
"Which is more valuable to you as an email sender, an open or a click?" - the answer is:
A click demonstrates you captured the reader's interest beyond a simple open of your email. When someone opens your email, it be just a passing scan of your email - or maybe even just a preview without it being read at all.
When someone clicks on a link or a button, they are taking a specific action. Your next move is to engage that reader.
Need more guidance or information?
Use the Info Request tab above, call us, or send us an email.